Mail Order

Lots of People think about this, but you can do it if you have the names and addresses.

• Create a menu of the coffees you will offer.
• Response form (put this on your web site too).
• Use constantcontact.com or corpnote,com to send menus and specials to everyone in your eamil address book. THese services allow you to present a professional look to your customer contact and are easy to use.
• Mail a post card to promote the service.
• Call people to promote the service - can you imagine the shock of receiving a call from your local Cafe? Say, "This is Cafe Central Calling to let you know we have your coffee club coffee ready, would you like us to mail it?"
• Make sure that your coffee selections are seasonally correct…
  • Pumpkin Spice in the fall
  • Blueberry Cream in the spring
  • Snowflake Sundae for the holidays
• Remember, this is your business - make productive use of any down time that your staff may have. Mail / email flyers, call, call local businesses. People will listen to you because you are local and not a national chain.